Let's Remember The Good Times
Campaign
Year
2022
Client
SCAD
Service
Art Direction • Campaign
This project explores how propaganda, persuasive art, and vintage advertising can influence the way we see products.
About the project
Let’s Remember the Good Times explores the persuasive power of propaganda, advertising, and visual communication. The project challenged me to create a propaganda-inspired poster that either celebrated a product from before 2000 or critiqued a product introduced after 2000, using visual storytelling to influence how an audience perceives it.
Process
I chose to highlight the nostalgia of the Olympus Trip 35, a film camera that has regained popularity for its grainy, unedited aesthetic. Drawing inspiration from advertising and visual culture from the ’80s through the early 2000s, I used nostalgic imagery, bold typography, and vintage-inspired design elements to capture the charm of film photography and celebrate the beauty of imperfect moments.