Empower & After Party 2025
Campaign
Year
2025
Client
Georgia Campaign For Adolescent Power & Potential
Service
Art Direction • Visual Identity • Campaign • Motion
GCAPP’s Empower & After Party is the organization’s largest fundraising event of the year, bringing together community leaders, advocates, young professionals, and supporters for an elevated evening of entertainment, connection, and purpose.
Objective
Empower Party and Empower After Party celebrate GCAPP’s mission to empower Georgia’s youth with the resources and opportunities to build healthy, successful futures. The project focused on creating a cohesive visual identity and campaign system that extended across digital, print, and experiential touchpoints. Through promotional content and event materials, the goal was to build excitement leading up to the celebration and create a memorable, engaging experience for guests.
My Role
As the Digital Designer for Empower Party and Empower After Party, I contributed to the creative direction and execution of the events’ visual identities across digital, print, and experiential applications. My responsibilities included developing weekly promotional videos to build awareness and engagement, designing the event program book and guest materials, and creating visual assets that carried the campaign’s identity across multiple platforms.
I also collaborated with the creative team and production partners during planning meetings to ensure the designs translated effectively into the physical event space. This included designing presentation graphics, LED screen content, sponsor videos, mission videos, table signage, and other environmental assets. Throughout the process, I focused on maintaining visual consistency across every guest touchpoint while ensuring the creative supported the event’s messaging, mission, and overall experience.
Traits Agency: CEO: Quincy Cherry • Creative Director: Doug Evans • Project Manager: Autumn Cherry • Digital Designer: Navione White
Satellite Lovers
CoMotion 2025