ISTKUNST or Apparel Brand
Print & Editorial • Campaign • Motion
Year
2024
Client
SCAD
Service
Print & Editorial • Campaign • Motion
Istkunst is a Korean streetwear brand that has gained recognition for pushing the traditional boundaries of its designs. Each piece is a wearable work of art. The brand pursues, modern, practical, and sustainable designs. Progressing their vision and commitment to artistic exploration.
© ISTKUNST or Apparel Brand
About the project
My goal for the catalog was to focus on building the brand’s community by expressing the values of unconventional aesthetics and artistic expression. Delivering new energy into the fashion, art, skateboarding, vintage, sportswear, and music industries. To exchange various cultural areas and inspiration.
Solution
Designed a refined wordmark with subtle detailing, paired with a sophisticated yet contemporary palette and clean brand system.
Koto
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