ISTKUNST
Campaign
Year
2024
Client
SCAD
Service
Editorial & Print • Social Media Posts • Motion
ISTKUNST is a South Korean streetwear brand founded in 2014. Drawing inspiration from art, music, skateboarding, vintage sportswear, and contemporary street culture, the brand blends everyday apparel with expressive graphics and a playful, youth-driven aesthetic.
About the project
Creative Direction & Visual Language: This project focused on developing a catalog and social media assets for ISTKUNST’s existing HORIZON collection. I explored the relationship between urban culture and natural landscapes, drawing on the collection’s themes of exploration, freedom, and self-expression. The visual direction reflects the brand’s bold streetwear aesthetic while capturing the collection’s adventurous and artistic spirit.
Process
Design Development & Applications: I translated the selected campaign’s visual direction into an editorial catalog and a series of social media posts. The catalog highlights the collection through a considered layout and image composition, while the social media assets adapt the campaign’s visual language for digital platforms. Together, these applications create a cohesive presentation that communicates the HORIZON collection’s identity across print and digital formats.
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