Goodbye Weekend
Motion Design
Year
2024
Client
SCAD
Service
Art Direction • Motion
A Spotify “vinyl animation” promotion video celebrating the 10th anniversary of Mac DeMarco’s 2014 album Salad Days.
© Goodbye Weekend
Challenge
Known for its laid-back, introspective vibe, the album reflects on young adulthood with a mix of warmth and wistfulness. Its mellow, lo-fi, and dreamy sound captures the innocence and nostalgia of youth. This design celebrates the reflective, easygoing spirit of Salad Days, bringing its timeless essence to life for a new generation while resonating with longtime fans.
Solution
The concept embraces a lo-fi, nostalgic aesthetic that mirrors the album’s casual, coming-of-age energy. Using a mix of photography, live video snippets, and illustrations, the animation evokes the carefree moments of young adulthood. Hazy color filters, soft lighting, and grainy textures enhance the dreamy, “living in the moment” feel.
Koto
ISTKUNST